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  • 📚 Contents
  • Ch 0
  • Ch 1
  • Ch 2
  • Ch 3
  • Ch 4

Contents

Contents

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Chapter 0 Setup & Your First Program

Install the tools, run Python in the browser, and ship a working data-analysis cell on day one. The minimum viable workflow every analyst uses, demystified.

Chapter 1 Data & Distributions

From raw numbers to insight: types of data, summary statistics, the shape of a distribution, and the intuition behind mean, median, variance, and skew — all rendered live with pandas and matplotlib.

Chapter 2 Working with DataFrames in Pandas

Select business records, handle missing data, create useful measures, compare groups, and calculate rolling and cumulative results. Eight sections include runnable Python, charts, and practice questions.

Chapter 3 Predicting with Linear Regression

Fit and interpret OLS and CAPM; quantify uncertainty, inspect residuals and multicollinearity, and evaluate later-data predictions. Nine sections include interactive diagrams, runnable Python, and 100 practice questions.

Chapter 4 Finding Hidden Groups — Clustering Methods

Define similarity, choose scaling, understand K-means, compare plausible group counts, and profile real wholesale customers. Six sections include interactive diagrams and 70 practice questions; hierarchical trees are an extension.

 

Prof. Xuhu Wan · HKUST ISOM · Introduction to Business Analytics