• 📖 Cover
  • 📚 Contents
  • Ch 0
  • Ch 1
  • Ch 2
  • Ch 3
  • Ch 4

Contents

Contents

Tap any chapter to start reading.

Chapter 0 Setup & Your First Program

Install the tools, run Python in the browser, and ship a working data-analysis cell on day one. The minimum viable workflow every analyst uses, demystified.

Chapter 1 Data & Distributions

From raw numbers to insight: types of data, summary statistics, the shape of a distribution, and the intuition behind mean, median, variance, and skew — all rendered live with pandas and matplotlib.

Chapter 2 Visualization

Why a chart works (or doesn’t): histograms, boxplots, scatterplots, faceted views, and the perceptual rules behind picking the right encoding for the question you’re actually trying to answer.

Chapter 3 Regression & Inference

Fitting a line is easy; interpreting it honestly is not. Ordinary least squares, residual diagnostics, confidence intervals, p-values done right, and the boundary between description and inference.

Chapter 4 Clustering & Segmentation

Unsupervised learning for business: k-means, hierarchical clustering, the elbow and silhouette tests, and how to turn raw segments into a story a manager can act on.

 

Prof. Xuhu Wan · HKUST ISOM · Introduction to Business Analytics